Be Bold! Embracing a Modern Cyber Sales and GTM Strategy with CRO Jessica Crytzer!

from Bare Knuckles and Brass Tacks · host George Kamide

✊ The sales revolution will not be televised. Jessica Crytzer, CRO at LimaCharlie, jumps into the ring to give the sales leader perspective on what’s changing in cyber!George K and George A talk to Jessica about:💥 Her recipe for being bold in sales leadership, and why the models of the past do not work well for startups today.🎯 Why the CISO is probably not your target, and how to engage buyers effectively.💡Her advice to aspiring sellers and CRO peers.🤖 Why she requires so much research on prospects and why you can’t AI your way to success.Follow Jessica on LinkedIn👊⚡️ Become a Bare Knuckles and Brass Tacks member!🔔 Follow our LinkedIn page for news, updates, and contests!

What this episode covers

✊ The sales revolution will not be televised. Jessica Crytzer, CRO at LimaCharlie, jumps into the ring to give the sales leader perspective on what's changing in cyber! George K and George A talk to Jessica about: 💥 Her recipe for being bold in sales leadership, and why the models of the past do not work well for startups today. 🎯 Why the CISO is probably not your target, and how to engage buyers effectively. 💡Her advice to aspiring sellers and CRO peers. 🤖 Why she requires so much research on prospects and why you can't AI your way to success. Follow Jessica on LinkedIn [https://www.linkedin.com/in/jcrytzer/] 👊⚡️ Become a Bare Knuckles and Brass Tacks member [https://ko-fi.com/bareknucklesbrasstacks]! 🔔 Follow our LinkedIn page [https://www.linkedin.com/company/bare-knuckles-brass-tacks] for news, updates, and contests!

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Be Bold! Embracing a Modern Cyber Sales and GTM Strategy with CRO Jessica Crytzer!

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This episode was published on April 1, 2024.

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