Be Consistently More Profitable - No Guessing w/ the Founders of PLA episode artwork

EPISODE · Feb 16, 2026 · 52 MIN

Be Consistently More Profitable - No Guessing w/ the Founders of PLA

from Farm4Profit Podcast · host Dane Kuper, Dustin Balsley

In this episode, we sit down with the team behind Performance Livestock Analytics, the creators of Performance Beef and Cattle Krush — two powerful tools designed to help feedlot and cow-calf producers move from reactive to proactive management.Founded in 2015 in Ames, Iowa, acquired by Zoetis in 2020, and then returning to independence in 2023, Performance Livestock Analytics has grown into a platform trusted by over 4,000 producers, managing more than 5 million head of cattle, with an incredible 96% retention rate.We break down:• What a true “Producer Ecosystem” looks like• Why relationships between producers, advisors, nutritionists, bankers, and partners matter more than ever• How digital feed management helps track rations, delivery, and inventory in real time• The importance of automatic cost-of-gain tracking — and why guessing can cost you thousands• Health and treatment logging that’s mobile and simple• Marketing tools that prepare you before buyers ever show up• Seamless integrations with Bluetooth scales, feed trucks, and QuickBooks• How Cattle Krush pulls real-time CBOT data to calculate live breakevens at auctionAnd we tackle the bigger picture:In today’s environment, profitability isn’t just about working harder — it’s about having better information.When your dashboard shows cost of gain, projected profit, market swings, and feed efficiency all in one place, decisions get clearer. Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: [email protected]/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode metadata supplied by the publisher feed · Published Feb 16, 2026

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Cattle margins are tight. Feed costs are volatile. Markets move fast. So why are some producers consistently more profitable than others? This week we dive into the tools and data ecosystem helping over 5 million head of cattle make smarter, faster, and more profitable decisions. If you raise cattle, this one matters.

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Be Consistently More Profitable - No Guessing w/ the Founders of PLA

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