Be Honest, Is There Spinach in my Teeth?

On episode #120 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with the world's leading authority on trust-based selling, Ari Galper.  As a salesperson, it's not prudent to be 100% honest all of the time but it's also a bad idea to lie and mislead.  So how do we think about the spectrum of honesty?  How can we sell in a vulnerable way without being overly transparent?You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.Let us know what you're rethinking by emailing us at: [email protected].  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices