Be Human not Hollywood with Documentarian Peter Murphy Lewis

Send me your feedback on this episode!Perception can make or break senior living. Filmmaker and storyteller Peter Murphy Lewis is here to flip the script — and put caregivers at the heart of the story.In this episode, we unpack the making of People Worth Caring About, the groundbreaking documentary shining a light on the passion, grit, and humanity of long-term care teams. You’ll hear why authentic, imperfect storytelling connects deeper than polished marketing, and how leaders can use it to recruit, retain, and inspire.Whether you’re a senior living leader, marketer, or simply someone who believes in the power of human connection, this episode will leave you inspired — and ready to tell your community’s story.What You’ll Learn in This Episode:Why caregivers should be the face of your brandHow “Human, not Hollywood” storytelling transforms perception and trustThe key questions to ask staff to capture meaningful storiesWhy documentaries — and long-form storytelling — are the most powerful opinion changersWhy this matters: How authentic storytelling can boost occupancy, staff pride, and your community’s reputationLinks & Resources:Watch People Worth Caring About on YouTube and major smart TV platformsFollow Peter Murphy Lewis on LinkedIn Learn more about the 100% Leader here New ED's Playbook to Creating and IMpactful Community CultrueConnect with me on LinkedInFollow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.