EPISODE · Jan 21, 2024 · 5 MIN

Be Like Mike

Standing out from the pack is important. A big part of that is how you describe yourself and your work. But... if you make it too unusual, so that your "explanation" itself requires an explanation, you'll only confuse the marketplace (and the shoppers within). Today's newsletter explains. I hope.

Episode metadata supplied by the publisher feed · Published Jan 21, 2024

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Be Like Mike

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