Be Memorable… Tell Stories

Stories build an emotional connection and make listeners stick around longer. They lower our defences and they enable us to teach principles in a much more engaging way than sharing a list of bullet points. Today we talk about:Why telling stories is so powerfulWhat elements to include in your storiesKey TakeawaysWhen we hear a story our brain lights up, the neurons wire together which triggers us to remember more of the information we're hearingA good story consists of a 5 act structure set out by John Yorke in Into the WoodsWell told stories release chemicals in the brain. They give the listener a hit of dopamine, oxytocin and PEA which make them feel generous, trusting and in a good moodYour stories don't have to be long and they don't have to be perfectThe more you practise telling stories the better you'll getMentioned in This EpisodeExpert EmpiresMarie ForleoTim SchmoyerPaul MortLiv ConlonTess CopeJohn YorkeConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit https://victoriabennion.com/