Be Memorable… Tell Stories

Stories build an emotional connection and make listeners stick around longer. They lower our defences and they enable us to teach principles in a much more engaging way than sharing a list of bullet points. Today we talk about:

• Why telling stories is so powerful
• What elements to include in your stories

Key Takeaways

• When we hear a story our brain lights up, the neurons wire together which triggers us to remember more of the information we're hearing
• A good story consists of a 5 act structure set out by John Yorke in Into the Woods
• Well told stories release chemicals in the brain. They give the listener a hit of dopamine, oxytocin and PEA which make them feel generous, trusting and in a good mood
• Your stories don't have to be long and they don't have to be perfect
• The more you practise telling stories the better you'll get

Mentioned in This Episode

Expert Empires

Marie Forleo

Tim Schmoyer

Paul Mort

Liv Conlon

Tess Cope

John Yorke

Connect with Victoria Bennion

Book your free podcast guesting strategy session today.

To learn more about working with us visit https://victoriabennion.com/