EPISODE · Apr 29, 2025 · 47 MIN
Be More Gruffalo: Communication, Confidence & Why Everyone Starts Rubbish with Alfie Joey
from B. with Anna Brand · host Anna Brand
Alfie Joey has been terrible at everything he's ever done. Stand-up, radio, keynotes, podcasting — all of it, rubbish at the start. He also trained to be a priest, did 30 gigs a month to learn comedy, and went on to win Station of the Year at the BBC.In this episode:• Why everyone starts rubbish — and why that's the whole point• The guy who texted saying Alfie wouldn't last 6 weeks on radio — and what happened next• What training to be a priest taught him about communication• The Gruffalo analogy that is genuinely the best business communication advice you'll hear• Why confidence is a skill, not a personality trait• If you're not doing reels you're an idiot — and it's freeStill waiting until you're good enough?
What this episode covers
Alfie Joey has been terrible at everything he's ever done. Stand-up, radio, keynotes, podcasting — all of it, rubbish at the start. He also trained to be a priest, did 30 gigs a month to learn comedy, and went on to win Station of the Year at the BBC.In this episode:• Why everyone starts rubbish — and why that's the whole point• The guy who texted saying Alfie wouldn't last 6 weeks on radio — and what happened next• What training to be a priest taught him about communication• The Gruffalo analogy that is genuinely the best business communication advice you'll hear• Why confidence is a skill, not a personality trait• If you're not doing reels you're an idiot — and it's freeStill waiting until you're good enough?
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Be More Gruffalo: Communication, Confidence & Why Everyone Starts Rubbish with Alfie Joey
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