"Be ready to get out of your comfort zone"

Aaron Siegel opened the first Fiery Ron's Home Team BBQ in Charleston, SC in 2006. He opened the second location in 2009. Now, six years later, Aaron and his team are opening their third location. Aaron and I talked about everything from the national exposure Fiery Ron's has received (Esquire, The Food Network, etc.) from effective use of Instagram and other social media tools, to being forced out of his comfort zone when he went from chef to owner, to the romanticization of the restaurant business, to bridging the divide between FOH and BOH, to using mistakes made by staff as training moments. Aaron is a humble guy who has built a highly popular and successful business over the last six years, and he's worth paying attention to if you plan to start your own restaurant one day...