Be real: Building advocacy through authenticity with Kyle Inserra

In this episode of The Local Marketing Lab, Justin Ulrich has an insightful conversation with Kyle Inserra, a restaurant industry veteran turned commercial real estate expert. With over 20 years of experience spanning from high-end kitchens to real estate, Kyle shares his unique perspective building advocacy through authenticity and engaging local marketing.Here are key takeaways listeners can expect to learn from this episode:How to create authentic marketing contentWays to showcase behind-the-scenes business processesTips for understanding your niche target audienceWhy consistency and persistence matter for local outreachThe importance of investing in branding and designResourcesFollow and connect with Kyle Inserra on LinkedIn.Watch some of Kyle’s videos on TikTok for great examples of building advocacy through authenticity.Check out the Closed Monday podcast and the Commercial Real Estate School podcast.Learn more about Zelnik & Company.Other shout-outsListen or watch our episode with Shawn Walchef.Check out another episode referenced with Jeremy Julian.Learn more about Kyle’s shout-outs to these restaurants: O’Bagel, Frank Pepe, Fry the Coop, and Tony and Pete’s.