Be The Expert

Are you acting like an expert or an employee? Ditching Hourly 029: Be The Expert There's a Seinfeld episode where Jerry hires a carpenter to build him some kitchen cabinets. The carpenter is insanely, hilariously, indecisive and at every turn asks for Jerry's opinion about how he (the carpenter) should do his own job. "which hinge should I use?" etc You almost expect the guy to ask Jerry how to hold the hammer. My question to you is this: Are you doing the same thing with your clients? Yours, —J P.S. Here's a link to the clip: Indecisive Carpenter ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.