BE THE HOPE
from The 5% Podcast Lab Hosted by Mike Norris
The fastest way to become a stronger firefighter isn’t chasing ego or advanced tactics—it’s mastering the basics, knowing your tools, and training with purpose. Griffin Coiner, founder of StacheSalt and a Utah firefighter and trainer, shares his path from off-road fabrication to the fire service, the life reset that changed his direction, and the lesson that stuck: “We hire people, not certs.” We get into no-ego training, leading from any seat, building confidence on air, and preparing for the realities of understaffed crews and chaotic calls. Griffin explains why the fire academy is only the beginning—and how showing up ready to learn helps build better firefighters and stronger teams.A practical conversation for new firefighters, company officers, and anyone committed to getting better at the craft. We also discuss what it means to bring hope to the public that we serve and the people that depend on us in their worst moments.
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