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Be Where Buyers Are: How Marketplaces and Data Discipline Fuel 2026 Growth

EPISODE · Feb 3, 2026 · 26 MIN

Be Where Buyers Are: How Marketplaces and Data Discipline Fuel 2026 Growth

from For the Road Forward - Autotrader and Kelley Blue Book B2B · host Cox Automotive

Lindsay Llewellyn, Shannon Powell, and Terry Schramm from Autotrader and Kelley Blue Book join Jade Terreberry to share the top trends they're hearing from dealers heading into 2026. They discuss tightening inventory, shifting buyer behavior, and why ROI, connected data, and AI‑powered insights matter more than ever.

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Be Where Buyers Are: How Marketplaces and Data Discipline Fuel 2026 Growth

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