Be Your Own Hype Man w/ Michael F. Schein

Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers published by McGraw Hill, appears wherever books are sold.Mentioned in this Episode:Michael Schein on the Grounded Content PodcastBasecampRework book by basecampBrene Brown on VulnerabilityLouis CK on airplane wifi Time Codes:(3:26) - What is hype?(5:42) - When did hype become something you wanted to dedicate your career to?(8:59) - How should the everyday person be thinking about hype?(12:26) - How does someone find the right audience for their message?(15:06) - “Make war, not love.”(20:22) - How does someone pick fights if they don't like conflict? (23:43) - Do you have exercises for this? (24:57) - “Create your own secret society.”(31:27) - Re-thinking how you network.(44:42) - What type of language resonates most with people?(49:37) - How can people add theatricality to a business setting?(55:28) - Michael’s take on the phrase “Under-promise & Over-deliver.”(1:04:10) - Where can people find you?