Beach House Group founder Shaun Neff on celebrity-led brands: 'There's maybe 20 to 25 of these that can build a $100-$200 million business'

Beach House Group has launched four companies in the last 12 months, including Millie Bobby Brown's Florence by Mills and Tracee Ellis Ross' Pattern Beauty. While it may seem fast and furious, when founder Shaun Neff joined the company in 2016 he planned to shake up Beach House's model, from a private label partner for Target to full-fledged brands that responded to a white space. "I wanted to build more brands," Neff said. Now Beach House Group's brands are on track to bring in $100 million by the end of the year, Neff said at a live podcast taping at the Glossy Beauty and Wellness Summit held in Palm Springs, California last week. With Glossy Beauty host Priya Rao, Neff discussed the importance of teaming up with (the right) celebrities, what's next for Beach House Group in 2020 and the simple way he comes up with new product ideas.

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Beach House Group founder Shaun Neff on celebrity-led brands: 'There's maybe 20 to 25 of these that can build a $100-$200 million business'

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