Beacons make the McDonalds McChicken fly
In late October, McDonalds got into the beacon game. Not all McDonalds, just 17 of them in the Columbus, Georgia area. The results were good enough to prompt them to expand the rollout to another 263 locations. Chuck summarizes the results from the first 17 stores and answers the question about why beacons and why not just hand out coupons instead.
An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "Beacons make the McDonalds McChicken fly" was published on December 23, 2014.
December 23, 2014 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Summary
In late October, McDonalds got into the beacon game. Not all McDonalds, just 17 of them in the Columbus, Georgia area. The results were good enough to prompt them to expand the rollout to another 263 locations. Chuck summarizes the results from the first 17 stores and answers the question about why beacons and why not just hand out coupons instead.
Episode Description
In late October, McDonalds got into the beacon game. Not all McDonalds, just 17 of them in the Columbus, Georgia area. The results were good enough to prompt them to expand the rollout to another 263 locations. Chuck summarizes the results from the first 17 stores and answers the question about why beacons and why not just hand out coupons instead.
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