Beacons: So small yet so big

The path to success with beacons is not as easy as turning them on and collecting revenue. It may seem so simple on the outside but, as you'll see from this episode, to get it right requires having a comprehensive plan in place before paving a beaconed path to your customers. Chuck highlights some key takeaways from the recent MediaPost IOT: Beacons conference in Chicago featuring timeless advice from Ian Beacraft of Leo Burnett, Scott Varland from IPG Media Lab, Ben Murphy of FCBChicago and Tom Edwards from The Marketing Arm.