Beamer, Benz or Bentley? Leadership Lessons from Bentley's CEO Frank-Steffen Walliser

Bentley’s strategic shift from electric vehicles to a £400,000 petrol-powered supersports car illustrates the complexities of executive decision-making. Confronted with slower-than-expected EV adoption, CEO Frank-Steffen Walliser opted to delay electrification, prioritising brand heritage and long-term positioning over short-term trends. This episode explores Walliser’s approach - interpreting market signals, safeguarding Bentley’s identity, and demonstrating leadership grounded in conviction rather than hype.Part of the CEO and Founder Daily playlist, daily 5-minute episodes spotlighting how CEOs and founder are Taking Care of Business in real time. From bold decisions to crisis control, discover how today’s leaders are shaping tomorrow’s headlines.