Bear Handlon: Paying Off $5m Of Veteran’s Medical Debt | MTNPOD #90

Bear Handlon, CEO and co-founder of Born Primitive, launched the company in 2014 with compression shorts, growing it from a grassroots CrossFit-based brand to a leading fitness and patriotic apparel brand. A Navy SEAL veteran and Yale graduate who played college football, Bear infuses his leadership style and brand ethos with his military background. Committed to giving back, Born Primitive has donated over $500,000 to military, first responder, and cancer charities, and recently pledged to eliminate veterans’ medical debt, aiming to reach $5 million by Veterans Day. For this campaign, they launched limited-edition Savage 1 training shoes, celebrating iconic symbols of American freedom, with all profits going to veteran debt relief. The Born Primitive Podcast further promotes fitness, resilience, and military values.From November 8th-11th, Born Primitive will donate 100% of website sales to the veteran medical debt initiative.Find more at bornprimitive.com, or on social media @bornprimitive (Instagram) and @BornPrimitiveApparel (YouTube).Presented by Sig Sauer.----Get 20% Off IceBarrel with code “MTNTOUGH” @ https://icebarrel.com/Get 20% off MTNTOPS Supplements, Use Code "MTNTOUGH" Here at checkout: https://mtn-ops.sjv.io/LXkPEo 🐏 Get Your First Month of MTNTOUGH Free Use Code "MTNPOD" @ https://mtntough.com/What is MTNTOUGH Fitness?MTNTOUGH is The #1 Fitness App Trusted By The Dedicated.Our premier functional fitness programming is conveniently packaged for hunters, first responders, military, and mountain athletes. Train at home, at the gym, or on the go.Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes.