EPISODE · Sep 20, 2025 · 54 MIN
Beardbrand Lost Money In 2023 & 2024. Here's How Bandholz Fixed It.
from The Andrew Faris Podcast · host Andrew Faris
INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.//Eric Bandholz is the Founder & CEO of Beardbrand and the host of Ecommerce Conversations, which you can find at https://www.practicalecommerce.com/author/eric-bandholz. Get his "36 Ways To Revive An Ecommerce Business" episode here: https://www.practicalecommerce.com/36-ways-to-revive-an-ecommerce-business.//Eric Bandholz, founder of Beardbrand, joins the show to talk candidly about rebuilding after losing nearly $1M in cash between 2023–2024. In this episode, Eric shares how Beardbrand plugged its biggest leaks—inventory issues, packaging missteps, and manufacturer misalignment—and why raising prices actually restored trust with customers.We also dive into deeper questions: what it means to build for freedom instead of an exit, how to sustain motivation after 13 years in the same business, and why work itself can be life-giving. Eric discusses the role of subscription growth, fragrance innovation, and even AI-driven ads in shaping Beardbrand’s next chapter.If you’re running an eCommerce brand under pressure from margin compression, lawsuits, or scaling hurdles, this conversation offers grounded perspective. You’ll walk away with concrete lessons on pricing, manufacturing strategy, subscription models, and long-term founder psychology.//CHAPTER TITLES:00:01:32 - Erics Big Reveal00:03:12 - Current State of BeardBrand00:07:29 - Why Problem Solving Is Key00:15:03 - Price Changes In Products00:17:17 - Andrew Opens Up About His Fragrance Brand00:20:55 - What Goes Into Fragrance Development00:25:33 - Subscriber Growth00:34:05 - BearBrand New Productline00:37:21 - Package Material Sourcing00:41:09 - Building For Freedom00:52:09 - Exciting Erik Ideas//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.com
What this episode covers
INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.//Eric Bandholz is the Founder & CEO of Beardbrand and the host of Ecommerce Conversations, which you can find at https://www.practicalecommerce.com/author/eric-bandholz. Get his "36 Ways To Revive An Ecommerce Business" episode here: https://www.practicalecommerce.com/36-ways-to-revive-an-ecommerce-business.//Eric Bandholz, founder of Beardbrand, joins the show to talk candidly about rebuilding after losing nearly $1M in cash between 2023–2024. In this episode, Eric shares how Beardbrand plugged its biggest leaks—inventory issues, packaging missteps, and manufacturer misalignment—and why raising prices actually restored trust with customers.We also dive into deeper questions: what it means to build for freedom instead of an exit, how to sustain motivation after 13 years in the same business, and why work itself can be life-giving. Eric discusses the role of subscription growth, fragrance innovation, and even AI-driven ads in shaping Beardbrand’s next chapter.If you’re running an eCommerce brand under pressure from margin compression, lawsuits, or scaling hurdles, this conversation offers grounded perspective. You’ll walk away with concrete lessons on pricing, manufacturing strategy, subscription models, and long-term founder psychology.//CHAPTER TITLES:00:01:32 - Erics Big Reveal00:03:12 - Current State of BeardBrand00:07:29 - Why Problem Solving Is Key00:15:03 - Price Changes In Products00:17:17 - Andrew Opens Up About His Fragrance Brand00:20:55 - What Goes Into Fragrance Development00:25:33 - Subscriber Growth00:34:05 - BearBrand New Productline00:37:21 - Package Material Sourcing00:41:09 - Building For Freedom00:52:09 - Exciting Erik Ideas//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: [email protected] with Andrew: https://ajfgrowth.com
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Beardbrand Lost Money In 2023 & 2024. Here's How Bandholz Fixed It.
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