Beardbrand Rebirths after a Tough Year

Ecommerce Conversations host Eric Bandholz is the founder of Beardbrand, a leading direct-to-consumer seller of men's grooming products. 2023 has been challenging for the business — "a perfect storm of calamities" per Eric.This episode is admirably transparent with Eric sharing his view of good and bad decisions, supply chain hurdles, marketing missteps, and much more. It's a story of perseverance and determination. It's an entrepreneur opening up, hoping to help others in similar circumstances. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6otjFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com