Bearvault's Marketing & Sales Grant Breidenbach | Beyond the Trailhead Podcast Ep. 30

In this episode of Beyond the Trailhead, I sit down with Grant Breidenbach, Sales and Marketing Manager at BearVault, the company behind some of the most recognized bear-resistant food containers in the outdoor industry.If you backpack in bear country, there’s a good chance you’ve carried a BearVault… loved it, hated it, sat on it, stuffed it into your pack, or fought with it at the end of a long day.Grant shares the story behind BearVault, how the company started from a need to reduce human-bear conflict in the Sierra, and why their mission is about more than just protecting your food. It’s about keeping bears wild and keeping people safe outdoors.We also dive into:• The history of BearVault• The 5-year design process behind the new BV ONE• Why bear cans are required in so many wild places• How bears actually test these products• The truth about “bear-proof” vs. bear-resistant• Why the BV ONE collapses as your food stash shrinks• What went wrong during freezing rain testing• Counterfeit bear cans and why certification matters• The challenge of marketing a product people already ownThis episode is packed with gear design, wildlife education, product testing stories, and plenty of funny bear-can reality.If you’ve ever complained about carrying a bear can… this one is for you.Connect with BearVaultWebsite: https://bearvault.comBV ONE: https://bearvault.com/products/bv-oneInstagram: https://www.instagram.com/bearvaultListen to Beyond the TrailheadYouTube: https://youtube.com/@BeyondthetrailheadApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-trailhead/id1860050826Spotify: https://open.spotify.com/show/11g9jx9Oyd2YSHipi0mmDy?si=72d97f11c5f64ea6Instagram:https://www.instagram.com/beyondthetrailheadpodcastWebsite: https://obristimagery.comFor those asking about safety gear we use outdoors you can get 15% off Overwatch x Rescue with code BEYOND15.