Beatriz Navarro: el papel real del CMO en las empresas

What this episode covers

En este episodio hablamos con Beatriz Navarro, CMO de Renault España y presidenta de AMKT, sobre el verdadero papel del marketing dentro de la empresa y cómo bajarlo a negocio real.Con más de 20 años de trayectoria en compañías como Repsol, Starbucks, UNICEF y ahora Renault, Beatriz ha sido pionera en demostrar que el marketing no es solo comunicación: es estrategia, negocio y crecimiento.En este episodio descubrirás: ▪️ Por qué el marketing debe tener un lugar en la mesa ejecutiva. ▪️ Cómo Renault combina consistencia e innovación en 125 años de historia. ▪️ Estrategias reales: del Renault 5 con Movistar al Clio en Twitch con Nil Ojeda. ▪️ La importancia de la escucha activa, los estudios de mercado y la hiperpersonalización. ▪️ El papel del CMO: ser partner, no un mero ejecutor. ▪️ Cómo equilibrar liderazgo, exigencia, maternidad y vida personal. ▪️ El futuro de la comunicación: buscadores por voz, experiencias omnicanal y marketing 360°.

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Frequently Asked Questions

How long is this episode of Media Power Podcast?

This episode is 1 hour and 5 minutes long.

When was this Media Power Podcast episode published?

This episode was published on October 1, 2025.

What is this episode about?

En este episodio hablamos con Beatriz Navarro, CMO de Renault España y presidenta de AMKT, sobre el verdadero papel del marketing dentro de la empresa y cómo bajarlo a negocio real.Con más de 20 años de trayectoria en compañías como Repsol,...

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