Beatriz Navarro: el papel real del CMO en las empresas

from Media Power Podcast · host Jaime Cabezas

En este episodio hablamos con Beatriz Navarro, CMO de Renault España y presidenta de AMKT, sobre el verdadero papel del marketing dentro de la empresa y cómo bajarlo a negocio real.Con más de 20 años de trayectoria en compañías como Repsol, Starbucks, UNICEF y ahora Renault, Beatriz ha sido pionera en demostrar que el marketing no es solo comunicación: es estrategia, negocio y crecimiento.En este episodio descubrirás: ▪️ Por qué el marketing debe tener un lugar en la mesa ejecutiva. ▪️ Cómo Renault combina consistencia e innovación en 125 años de historia. ▪️ Estrategias reales: del Renault 5 con Movistar al Clio en Twitch con Nil Ojeda. ▪️ La importancia de la escucha activa, los estudios de mercado y la hiperpersonalización. ▪️ El papel del CMO: ser partner, no un mero ejecutor. ▪️ Cómo equilibrar liderazgo, exigencia, maternidad y vida personal. ▪️ El futuro de la comunicación: buscadores por voz, experiencias omnicanal y marketing 360°.

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