Beauty Across the Board: Rich Fulcher on Making Beauty a ...

What this episode covers

This season's special series celebrating ten years since the launch of Material Design closes out with Rich Fulcher, former Google UX director and Material design lead. Fulcher remembers the career-defining journey of creating Material, what it was like to make beauty a UX priority, how to pressure test a system, and what he's learned about world-building across disciplines. Today, he's creating board games, continuing to apply the design-thinking and problem-solving skills developed during his time at Google. Leave us a rating, and subscribe so you don't miss new episodes with creative practitioners across disciplines. 📻 (00:45) - Intro (07:02) - What's a Designer? (09:37) - Design as a Mindset (10:17) - Google Before Material (15:21) - Beauty as a Priority (17:24) - Mission Statement as a Design Challenge (18:29) - What is Beauty? (22:47) - Design System Worldbuilding (25:19) - Pressure Testing (40:04) - "Yeah, Get a Design System" (41:19) - The Stakeholder Onion (46:58) - The Influence of Game Design (50:51) - Outro

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How long is this episode of Design Notes?

This episode is 52 minutes long.

When was this Design Notes episode published?

This episode was published on January 14, 2025.

What is this episode about?

This season's special series celebrating ten years since the launch of Material Design closes out with Rich Fulcher, former Google UX director and Material design lead. Fulcher remembers the career-defining journey of creating Material, what it was...

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