Beauty and Personal Care in Western Europe: Trends Defining the Region

Social occasions and travel have made a comeback, boosting the recovery of fragrances, colour cosmetics and sun care in Western Europe. But what about hand sanitiser? Has its hero moment come to an end? With inflation now in the mix, consumers want their beauty products to do more. New beauty trends (hint: multifunctionality) are emerging in the region as pandemic-related changes subside. What are consumers looking for in their personal care products today and where are they buying them? Listen in to find out.   Want to know more about our full report? Click here. For more insights like these, check out our other podcasts or visit our insights page for articles, webinars, and videos.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.