Beauty Battles: Who will be crowned the retail royalty?

India’s $20 billion dollar beauty market has many suitors for the crown and it may not be a pretty or a petty bout. With the latest contestant Tira, arriving from the Reliance camp, the rules of the BPC business look to be getting a makeover with e-commerce firms setting up shops and veteran retailers looking to grab a piece of online sales. But looking at Nykaa’s not-so-pretty performance at the stock market one questions the business behind the buzz.  Host Shabori Das talks to: Biju Kassim, President (Beauty) at Shoppers Stop, on balancing the online and offline market simultaneously Dharmarajan K, Chief Business Officer (Beauty) at Tata CLiQ on the unit economics of a retail store Arjun Anand, Managing Director & Head of Asia at Verlinvest on how the economics of beauty retails works in India Arvind Singhal, Chairman at Technopak Advisors on the relevance of beauty as a category Credits: Glamrs By Purple, Khushmag, Preity Prerna, Vogue INDIA  You can follow our host Shabori Das on her social media: Twitter and Linkedin If you like this episode from Shabori Das, check out his other interesting episodes on The Dating App Paradox: Low Success Rate, Booming Business, The Business of Whiskey and much more! Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.See omnystudio.com/listener for privacy information.