Beauty, Biotech & the Business of Skin Longevity

What happens when a scientist who has spent nearly two decades developing beauty products decides to challenge the way the industry thinks about aging?Dr. Daisy Ayim sits down with Smitha Rao, scientist, innovator, and founder and CEO of Parëva® Beauty, for a conversation at the intersection of beauty, biotechnology, entrepreneurship, and skin longevity.They unpack what “skin longevity” actually means, what happens to skin as we age, the science behind emerging technologies like NAD+, exosomes, and plant stem cells, and how consumers can separate meaningful innovation from beauty-industry hype.Smitha also shares her journey from scientist and product developer to female founder—and why she believes the future of skincare isn’t about fighting aging, but extending skin health.Beauty. Brain. Business. And the science of what comes next.