Beauty Blogging, PRs, and the “Hey Lovely” Dilemma with the British Beauty Blogger

In this episode of PR LIKE A BOSS!, host Patz chats with Jane Cunningham, better known as the British Beauty Blogger. A pioneer in beauty journalism and de-influencing, Jane shares her candid insights into the ever-changing dynamics between beauty bloggers, brands, and PRs.We dive into:The evolution of beauty blogging—from its humble beginnings to the influencer era.Why “Hi Lovely” emails make Jane hit delete faster than you can say “mass pitch.”The importance of writing for your audience, not the brands.Tips for smaller brands on how to approach influencers (hint: skip the discount codes).Why respect, authenticity, and boundaries are key to successful collaborations.Jane also spills her golden rule for pitching and shares her thoughts on staying true to your voice in a crowded industry.If you’re a PR pro, influencer, or beauty brand, this episode is packed with lessons (and a good dose of humour) you don’t want to miss.Where to Find Jane:British Beauty BloggerSubstack@BritBeautyBlogDon’t Miss Out!Subscribe to PR LIKE A BOSS! for more tips, tricks, and unfiltered conversations on how to master the art of PR with purpose and personality.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.