Beauty brand founder Laura Mallows on self-belief, body image, and building a brand for the TikTok generation

In this episode, Laura Mallows - founder of Mallows Beauty - talks to me about her incredible journey from dropping out of her uni course to pursue her passion, to how hand sanitiser funded the beginnings of her brand, and accidentally becoming a direct-to-consumer business thanks to a pandemic and pivot into selling on Instagram and TikTok, which saw her follower count and her orders blow up. Laura is a whirlwind personality with so much determination and self-belief, who also talks candidly about her issues with body image, which were a huge factor in her starting the business and spreading her mission to empower young men and women to be their true selves, free of air-brushing.  If you love this episode don't forget to follow so you don't miss future episodes. And a rating / review helps other people know it's worth a listen!  Please also join the conversation on Instagram  -------------- This episode is sponsored by Good Wash Day  Our hair is most vulnerable when wet, and GoodWash Day T-shirt towels reduce friction, damage, dryness, frizz and drying time. They're made from the softest organic jersey cotton and are perfect for all hair types. Wavies and curlies can use them to plop! They're super gentle and lightweight, so are suitable for sensitive skin and those experiencing hair loss and regrowth. All Good Wash Day towels are made in the UK from ethically sourced fabrics (where people and planet are protected), and have been approved by a Harley Street-based Consultant Trichologist. Use code WB10 for 10% off your first order to support this awesome female-founded small business.