Beauty, Business & Beyond with Laura Geller

"Wouldn't it be amazing if I could transform my passion for makeup into a successful company?"  "What if I could start a makeup company that could be my legacy and live beyond me?" These are questions that Laura told me she asked herself 26 years ago. She dreamed it, but she never thought it would become a reality.  Today, she celebrates being in business for 26 years and has created one of the most successful woman-owned makeup lines. Her business continues to grow and become a staple in the beauty industry.  Laura has worked with some of Hollywood's biggest names, from Liza Minelli to Brooke Shields. But she certainly didn't start there, and it wasn't always a yellow brick road to get where she is today. I know you're going to LOVE this episode! She even shares the one attribute that she believes sets successful entrepreneurs apart from the rest.  Be sure to leave a comment and let us know what you think. Laura and I can't wait to hear your thoughts on this episode. Watch this Episode here!    Key Takeaways:  ✨"Innovate, don't imitate":  Be a pioneer with unique concepts and stand out in a competitive market ✨The Beauty of Aging: Laura Geller claimed her stake in the beauty industry by niching to women over 40. ✨Building a Beuty Empire: Laura Geller brings the business of beauty to life with her vibrant storytelling and insider tips. It's like getting a backstage pass to the beauty industry – from groundbreaking product creation to mastering the art of standing out in a crowded marketplace.   Links from Today Enter in this week's giveaway!  Use code SHOPINSPIRED for 15% Laura Geller Products  Watch the full episode here.    What to Listen For:  1:26 Keri and Laura talk about the beauty of aging and  3:17 Keri gets vulnerable about the realities of getting older 4:15 Laura shares how she got her start in Hollywood 6:30 Was college essential for Laura to grow her brand? 10:30 Guess what Laura landed her first job! 13:36 Keri and Laura talk about the importance of niching down  15:50 How to set yourself apart with marketing analysis  19:45 What Laura will tell her younger self 21:14 Mistakes were being made behind the scenes.  29:48 How Laura Geller Beauty differs and how your skin changes with age.  33:11 This is so bad for you in makeup 35:00 Tell us about the sparkle Laura!!! We need it! 37:15 Makeup for every skin tone 37:41 How to get your hands on Laura's products   Connect with Laura on: Instagram: https://www.instagram.com/lauragellerbeauty/ Facebook: https://www.facebook.com/LauraGellerBeauty   Get more content on:  www.Inspiredliving.tv/iltv