Beauty On Duty: The Importance of Makeup During Wartime

TEN-HUT! Beauty is officially on duty, and this one is for the gals! We're falling in line, at the makeup counter, and unpacking the importance of makeup during the war. Don't think we're serious? Well, red lipstick became an act of defiance against Hitler during the war, as he had been open about how much despised it. Morale boosters like Montezuma Red lipstick, made famous by Elizabeth Arden, was created especially for the US Marine Corps Women's Reserve and came with a matching nail varnish! The women of the Land Army also had a special powder and rouge, which was created to help them stay looking like a lady while driving a tractor! Still don't believe us? Join us in The Clubmobile for fresh coffee, sinkers and the history of the red lip during wartime!