Beauty Special | The Reinvention of Crabtree & Evelyn

This episode is brought to you in collaboration with Crabtree & Evelyn.Forget everything you thought you knew about @crabtreeandevelyn - in a brand new episode I’m joined by the brand’s Chief Branding Officer, Ashley Souza, who shares this new version of Crabtree & Evelyn.In this episode, we discuss:Ashley’s early beauty career growing up in her mother’s hair salon.The incredible insight into the beauty business she learned working with some of the biggest names in beauty.Why Crabtree & Evelyn is way more global and eclectic than its traditional English Country garden image.The global influence that informs the brand moving forward.The mechanics that go into reinventing an established brand and so much more…If you head to crabtreeandevelyn.com and use the code EMMAGUNSVIP you’ll get a special gift with purchase https://bit.ly/373Q6GyTo join the closed Facebook group for the podcast click here >> The Emma Guns Show Forum.To follow me on social media >> Twitter | Instagram.Hey! Why not share your thoughts and insights to make your listening experience even better. Complete this listener survey to tell me what you want to hear: http://bit.ly/theemmagunsshow-survey Hosted on Acast. See acast.com/privacy for more information.