EPISODE · Apr 11, 2019 · 32 MIN
Beautycon's Moj Mahdara: 'Experiential retail and e-commerce is how we scale'
from Rooibos cosmetics · host Brendalin
When Moj Mahdara took the role as Beautycon CEO, she wasn't particularly interested in beauty. To this day, she doesn't wear makeup herself. What she was attracted to was the unique community and fandom around Beautycon, and finding a way to take it to the next level. In the years since, Mahdara has continued to push the boundaries of Beautycon, expanding into new markets with Beautycon POP, moving into larger venues and continuing to find ways to make the event more inclusive and community-driven. For this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sat down with Mahdara days before Beautycon NYC to discuss the not-so-average Beautycon attendee, the emerging competition in the space and the plan to scale through retail.
What this episode covers
When Moj Mahdara took the role as Beautycon CEO, she wasn't particularly interested in beauty. To this day, she doesn't wear makeup herself. What she was attracted to was the unique community and fandom around Beautycon, and finding a way to take it to the next level. In the years since, Mahdara has continued to push the boundaries of Beautycon, expanding into new markets with Beautycon POP, moving into larger venues and continuing to find ways to make the event more inclusive and community-driven. For this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sat down with Mahdara days before Beautycon NYC to discuss the not-so-average Beautycon attendee, the emerging competition in the space and the plan to scale through retail.
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Beautycon's Moj Mahdara: 'Experiential retail and e-commerce is how we scale'
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