Because Flowers Die: The Little Succers Story | #093

In this episode of Add To Cart, we are joined by Tara Shelton from Little Succers. Tara started the business four years ago doing same day delivery of beautifully packaged succulents in her local area,, then expanded to deliver nationally and is now focusing on the DIY branch of her business that grew from COVID, a Build Your Own Terrarium Bar in Sydney. In this episode, Tara shares her best alternatives to facebook ads, how building a brand personality that aligns with your own makes perfect sense and why she believes creativity comes from constraint.  Links from the episode:Little SuccersFrida KhaloPurple Cow by Seth GodinSignet & Sierra Byron Bay (sponsored)Shopify & Aje (sponsored)Questions answered:How did you go from good idea to real business?What was your experience of running a gifting business during COVD?What are your top tips for putting on a great event?This episode was brought to you by…  SignetShopify PlusAbout your co-host: Tara Shelton from Little SuccersTara Shelton is founder and creative director of creative agency for start-ups, Dream & Do. The agency has since worked with over 220 start-ups to turn their business ideas into brands. In 2017, Dream & Do launched a business of it’s own, Little Succers, Australia’s first succulent and cactus gifting service. This expanded out to a unique event concept, 'Build Your Own Terrarium Bar' which is like a lolly bar for plant lovers, inviting people to design and build their own terrarium.  Tara launched her first business in London, Moi Self, a girls helping girls gifting range. It was here that she realised how critical a brand was in a start-ups’s success, and her addiction to the entrepreneurial life began. She is committed to helping more people live their entrepreneurial dream. Tara has spoken at Start Con, Billy Blue Design School, The Entourage and General Assembly. She won 2016 “B&T 30 under 30 award” in the entrepreneur category. You can contact Tara at LinkedInThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community