Becca Chambers: Chief Communications Officer at ControlUp on the Importance of Brand & Comms in B2B Tech & SaaS

In this episode of the Comms Coffee Club podcast, Becca Chambers, Chief Communications Officer at ControlUp and ex-Alludo, Ivanti, MobileIron, Idaptive, Centrify, and McAfee, shares her journey through B2B tech and SaaS communications. She emphasizes the importance of understanding industry dynamics and creating unique brand positioning in a highly competitive tech and SaaS market using corporate communications.She discusses the skills needed for successful corporate communications, such as simplifying complex ideas, being adaptable and having the ability to think outside the box to create effective PR, media and internal communications campaigns,Becca highlights a successful cybersecurity campaign using QR codes and her role in unifying a company's brand, underscoring the value of authenticity and strategic storytelling in enhancing a company's image and driving business growth.Looking for Your Next Communications or IR role, or Looking to Hire Into Your Comms or IR Team in the UK or USA?Learn about opportunities and insights into the world of in-house communications with Comms Search and Selection.Visit https://www.commssearch.com/Follow Us for More:LinkedIn: https://www.linkedin.com/company/comms-search-selection/Instagram: https://www.instagram.com/comms_search_selection/ Hosted on Acast. See acast.com/privacy for more information.