Becca Oystila Interview | Rewriting the Beauty Economy

Today’s conversation is about power, who has it, who doesn’t, and what happens when that balance begins to shift with Becca Öystilä founder and CEO of Booka.Because the beauty and wellness industry… from hair to skin, nails to lashes, fitness to bodywork… runs on the talent of independent professionals.But the system? It hasn’t always worked in their favor.And that’s exactly what today’s guest is here to change.Becca Öystilä founder and CEO of Booka, a platform designed to give beauty and wellness professionals more freedom, more ownership, and more control over their careers.We discussed topics like:-Personal Journey + Industry Insight -The Broken System-Enter Booka | A New Model -Tools, Freedom & Flexibility -Traction, Growth & Market Shift What I love about this conversation is that it’s not just about beauty, it’s about ownership, independence, and finally valuing the people behind the work.Because when you change the system… you change lives.Becca, thank you for building something that puts the power back where it belongs.Instagram:@beccaoystila@jamir_smithJamirSmith.com