Beckham feud - what’s the next step for PR?

The fallout for the Beckham family continues in the wake of Brooklyn Beckham’s bombshell statement last night, but how will his parents David and Victoria respond?There is no doubt that crisis PR teams are hard at work... So how do things like these play out behind the scenes when a high profile brand or family is imploding?Deirdre Waldron is the Founder of Fuzion, a brand communication agency and over the last three decades has vast experience in this area, specialising in reputation management and crisis communications. She joins Seán to discuss.