Becky Heidesch: College Student Career Investment

College student career investment ideas! Becky Heidesch, an entrepreneur for three decades, is the author of The Career Masterclass for Women and founder of WSS Executive Search, one of the first firms specializing in placing women and diverse leaders. Her diverse career spans higher education, publishing, sports marketing, human resources, and executive search. Over the past 20 years, Becky has led executive search efforts for top Fortune 500 companies, including Wall Street's Morgan Stanley, Citigroup, and Merrill Lynch as well as various tech, consumer goods, manufacturing firms and start-ups. She has also served as a marketing consultant for major corporations, like Oshman's Sporting Goods, Franklin Covey, and Hyundai Motor America. In episode 541 of the Fraternity Foodie Podcast, we find out why Becky chose Cal Poly for her undergraduate experience, we learn more about her book called "The Career Masterclass for Women" and what are STEEP Qualifications, how to stay marketable as a college student in unpredictable times, what is a 3-career strategy, what are the top career investments for college students, why Gen Z should be working with Baby Boomers now, how to get started with freelancing, her top interview tips, and how to empower your team. Enjoy!