EPISODE · Oct 18, 2025 · 32 MIN
Becky Lawlor on What B2B Buyers *Actually* Care About
from Content, Briefly · host Superpath
In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B Buyer Insights. They dig into what today’s B2B buyers value most—from credibility and original ...
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Becky Lawlor on What B2B Buyers *Actually* Care About
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