Becky Lawlor on What B2B Buyers Actually Care About

In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B Buyer Insights. They dig into what today’s B2B buyers value most—from credibility and original ...

Episode metadata supplied by the publisher feed · Published Oct 18, 2025

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Becky Lawlor on What B2B Buyers *Actually* Care About

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