Become a Better Business Citizen: A conversation with Victor Cho

My guest for this episode is Victor Cho.  A passionate consumer advocate, Victor was most recently the CEO at Evite where he led the company successfully through COVID-19 and returned it to growth, financial health, and a successful corporate buy-out. He is also the creator of the 4th Stakeholder Framework on improving stakeholder capitalism. Victor believes for society to thrive, we must shed what he calls the Mercenary Business approach and embrace a more balanced stakeholder model. Unfortunately, many organizations find it hard to balance even just the first three primary stakeholders (Shareholders, customers, and employees).  When you add Society (the 4th stakeholder) to the mix, that balancing act becomes even more challenging.   Gratefully, Victor has developed a framework to help organizations maximize impact and overcome the challenges that stand in the way of achieving balance between all the stakeholders. Listen in as we discuss a bit about the history of business and capitalism, the power of listening to stakeholders and the idea that considering the relative impact of various actions in combination with thinking about the broader whole can equal more than the sum of its parts.   Connect with Victor Cho LinkedIn: https://www.linkedin.com/in/victor-cho-/ www.victorcho.com - Free leadership frameworks and courses www.4thstakeholder.com - A practical framework to help businesses become better citizens Connect with Susan Morgan Bailey Email: [email protected]  LinkedIn: https://www.linkedin.com/in/susanmbailey/