Become the Expert the News Media Wants to Interview- with Jill Lublin

In this episode, Sean sits down with public relations master Jill Lublin to uncover the true power of PR for early-stage entrepreneurs. Jill clarifies the important distinction between posting on social media and securing genuine publicity, emphasizing that true PR involves being interviewed or featured as a thought leader.  KEY TAKEAWAYS Posting on your own social media channels is not publicity; true PR occurs when you are interviewed or featured by a third party, which builds genuine thought leadership. Instead of simply talking about what you do, frame your pitch around "the problem today is" to offer direct value and benefit to the audience. When presenting a problem to the media, always follow up with three actionable solutions, keeping your language simple enough for a five-year-old to understand. Calculate the ROI of your media features by determining exactly how much it would have cost to pay for that same exposure or airtime as a traditional advertisement. Earning a spot on a local TV affiliate allows you to put major network logos (like ABC, NBC, CBS, or Fox) on your marketing materials, instantly elevating your credibility ahead of the competition. BEST MOMENTS "Social media is not publicity. [...] However if you're being interviewed by somebody, that's publicity." "The mistake that most people make is they talk about what I do. No, it's about the problem today is... and frankly giving them value and benefit." "I like uh three solutions. Why three? People can remember in threes, it's simple and most importantly actually keep it simple. Five-year-old language." "Anytime you're featured in media what we do as public relations professionals is measure it if you had paid for that space." "You want to be saying to people I've been featured in. It puts you way ahead of the competition and engenders trust." HOST BIO Meet Your Host: Sean O’Hara, MBA – Entrepreneur, Sales Strategist, and Relentless Business Optimist. With over 20 years in the entrepreneurial trenches—guiding scrappy startups and Fortune 1000 giants alike—Sean brings a rare mix of strategic insight and real-world experience to every conversation. Known for his sharp sales acumen and down-to-earth style, he doesn’t just talk business—he lives it. Sean’s superpower? Asking the right questions, then stepping back to let the wisdom flow. His curiosity-driven interview style unlocks actionable insights, powerful stories, and the kind of truth today’s entrepreneurs actually need. If you’re serious about building a business that lasts, Sean’s the guide you’ll want in your corner. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/