Become the Neighborhood Expert Using AI Market Research

In this episode, Kandice Coleman shows you exactly how to use Perplexity AI to research any neighborhood in South Carolina in under 15 minutes—and how to answer buyer questions without crossing any fair housing lines.You’ll learn the exact questions to ask Perplexity for each category of neighborhood information agents should know, and how to package your research into client-facing guides, buyer consultations, and social media content.This episode also includes a critical compliance section: AI doesn’t know fair housing law, so Kandice breaks down what you can and cannot say when sharing neighborhood data—including how to handle crime statistics, school ratings, and demographic information safely.This episode builds on Episode 6 (CMAs), giving you the neighborhood research that makes those market analyses even more valuable.If you’re hosting showings, meeting with buyers, or presenting listings this spring, this episode will help you position yourself as the neighborhood expert in your market.Don't forget to like us and share us!Gary* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area.