Becoming a Career Coach with Lucy Higgins: Reinventing Careers After Motherhood

On this 'Making of a Coach', Tobi meets Lucy Higgins to unpack how she became a career coach and built a private practice around a career change program for ambitious mothers. They contrast non-directive coaching with a more directive coaching offer and walk through Explore - Dream - Discover as adapted from Fireworks Coaching. Lucy connects her own matrescence journey to clear positioning, pricing, and the balance between platform work (BetterUp) and private clients - useful if you want to become a coach with a tangible, outcomes-based offer.Key Learnings:Decide when to use non-directive coaching versus a structured career change program: map client readiness (tweak vs reinvention), define deliverables, and set clear package lengths and outcomes.Productize your expertise into directive coaching: adapt a framework like Explore–Dream–Discover, add your own exercises, and price for both session time and between-session prep.Bring a motherhood studies lens where relevant: normalize systemic barriers, coach identity shifts post-matrescence, and translate insights into skills like stakeholder communication and personal branding to help clients move.Resources:Lucy Higgins's Website: https://lucyhigginscoaching.co.uk/Lucy Higgins's LinkedIn: https://www.linkedin.com/in/lucy-higgins-coach/BetterUp Coaching Platform: https://www.betterup.comFind your Coaching Tool: https://metaFox.euTry the metaFox Strengths Discovery: https://strengths-discovery.comConnect with Tobi on LinkedIn: https://linkedin.com/in/tobiasweghornEpisode Chapters:00:00 Welcome & Framing The Career Change Program00:03 Platforms vs Private Work00:04 Mission: Helping Women Navigate Systems00:06 Motherhood As Catalyst For Career Change00:12 What Is Matrescence?00:17 Non-Directive Coaching Packages00:20 Directive Coaching: Explore, Dream, Discover00:23 Tackling Fear, Identity & Systemic Barriers00:31 Pricing: Packages And Corporate Rates00:36 Advice To New Coaches: Lean Into What You Love