Becoming a Category of One: Visibility, Voice, and Values

What does it take to stand out in a noisy world without becoming a caricature of yourself? In this conversation, marketing expert and bestselling author David Newman, CSP, joins me to talk about the real work behind visibility, credibility, and building a business rooted in who you actually are. We dig into why personal brands now matter more than company brands, how to double down on your human strengths in the age of AI, and why the most successful people aren’t chasing every opportunity—they’re aligning with their values. If you’ve ever wondered how to be seen without being fake, or how to build a reputation that actually serves the people you care about, you’ll want to listen to this one. Resources mentioned in this episode include: * Our sponsor, Butterfly Copywriting. Check it out at https://DonnKing.com/Butterfly. * Donn King’s books. Find out about his latest and all his others at https://DonnKing.com/Books. * David Newman’s main website at DoItMarketing.com. * David’s new book and related materials at MarketEminence.com. Note: special price right now and lots of support materials. * David on LinkedIn. Remember that we have moved our home over to our new site at TheAlignmentShow.com. We encourage you to subscribe there! If you get value from the show, consider supporting us through Buy Me a Coffee. You can make a one-time contribution or sign up for regular support. Your support helps me continue helping you and others, and thank you in advance! You can also subscribe on Substack for free OR upgrade to a paid subscription to receive the following bonus material for each episode: * The “Big Takeaway” * A bulleted summary of the episode * Practical tips from the episode * A quote to ponder * Prefer text? We turn each podcast into an article. Plus, Founding Members receive ebook copies of all my books as well as a sponsorship message on the podcast at least once a month. That’s our way for saying “thanks for the support!” Note: if you accidentally subscribe on ConfidenceCultivators.com (which used to host the show), I will comp you the equivalent subscription on King’s Chronicles, the new home of The Alignment Show. Get full access to The Confidence Cultivator at confidencecultivator.substack.com/subscribe This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit kingschronicles.substack.com/subscribe