Becoming a Chatbot Fan — from SEO to Conversational Marketing with Brendan Hufford

Despite claims that its golden age is over, SEO still has an unparalleled power of driving tremendous amounts of traffic. The problem with it is that people have been framing and using it wrong. It’s the same with conversational marketing — implementing a chatbot on a website isn’t going to cut it if it ends up being underutilized.In this episode, I interview Brendan Hufford, Founder at Growth Sprints and SEO for the Rest of Us, about his experience with and thoughts on pairing SEO and conversational marketing. Join us as we discuss:SEO then vs. nowThe 4 levels of keyword researchChatbot mistakes companies are makingHow to start a conversationThe importance of talking to customersCheck out these resources we mentioned during the podcast:The Growth Decoded podcastThe SEO for the Rest of Us podcastNever miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.