Becoming a 'Local Hero' when Marketing your Travel Business

In the insightful episode, Ros had the privilege of speaking with Hayley Osborne, the multi-talented marketer and business owner, who contributed valuable insights into the world of travel marketing. Hayley shared her extensive experience, ranging from working on some of the biggest brands like Jack Daniels and Southern Comfort to running her own fashion label and marketing businesses.   One of the highlights was Hayley's emphasis on the importance of local area marketing, regardless of whether listeners are working from home or have a storefront. She was quoted as saying, "whether you are based at home or whether you have bricks and mortar, you can do the same thing in different ways." Her encouragement to integrate both online and offline strategies provided a refreshing approach for those feeling overwhelmed by social media.   Whether you're interested in content pillars, gorilla marketing, or understanding common mistakes in the travel industry, there's something here for everyone. Don't miss this engaging conversation! On that note, we'd also love to have you in the Achievers in Travel - Facebook group, make sure you join the FREE community. Achievers in Travel - Accountability group. For more on what is happening and upcoming events - check out www.travelagentachievers.com Additional details on this podcast episode can be found at: www.travelagentachievers.com/EP83-with-Hayley-Osborne