Becoming a Media Company-An excerpt from “Doing it Right: Modern Chiropractic Marketing

What this episode covers

Becoming a Media Company-An excerpt from “Doing it Right: Modern Chiropractic Marketing The capabilities a small business or practice now has to exponentially grow are part of what makes it such an exciting time to be a chiropractor. Your practice can now grow in a way that was reserved for only big businesses just 15-20 years ago. You can turn your chiropractic practice into a marketing and media powerhouse, with only a tiny budget. This is not in the sense that you will be an ad agency but, in the concept, of creating and distributing content like a media company. This will build your audience and grow your practice without having to spend thousands of dollars. The aim is to educate your audience and be a value-add; in return, they will patronize and recommend your practice. The book Bold by Peter Diamandis details disruptive technologies and the 6 Ds of exponential organizations. When I first grasped the concept in its entirety, I didn’t find it applicable to chiropractic. Then it hit me. This is how a small chiropractic practice becomes a media company. There were a few marketers at the time discussing this concept of turning your business into a media company, but I didn’t find it applicable to small chiropractic practice until I understood the concept of the 6 Ds and how it would keep getting easier, better, and cheaper. But how can you, as a chiropractor on a limited marketing budget, pull this off? That’s where modern technology is converging with marketing principles to allow the chiropractor to accomplish this on a limited budget In this episode, I narrate the rest of this chapter from my book Doing It Right: Modern Chiropractic Marketing.

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