Becoming a six figure artist with Cass Deller

I’m so excited for you to meet my friend and a total inspiration, Cass Deller in today’s episode. Cass is watercolour and hand lettering artist, designer, mother and business owner of Cass Deller Design. Her work has been featured in magazines such as Real Living Magazine and Home Beautiful and she has worked with brands including Provincial Home Living and Pillow Talk. I met Cass a few years ago at a business retreat organised by a mutual friend of ours. And I fell in love with her beautiful grounded, kind, positive energy. I have loved seeing Cass innovate, experiment, and develop her business, launching The Cass Deller Print Collection where she offers one off prints that brands can buy and use right away; creating the most incredible large scale murals, and continuing to show up and share her designs and snippets of her life. When Cass and I spoke about doing this episode, I asked if she would be comfortable talking about the money side of her business. She agreed and shared with me how she really cares about challenging the ‘starving artist’ mentality, and instead show that you can be an artist, with kids, work part time hours, have a healthy happy life and earn well too. In this episode we discuss how Cass has become a six figure artist, how she works out pricing, scaling up and down her business around her life, what marketing has worked best for her business, her experiences with hiring and so much more. Also - this episode comes out just before Cass launches her very first art collection - so go over to @cassdellerdesign on Instagram to show Cass some love and explore her beautiful designs. Connect with Cass Deller at cassdeller.com.au and instagram.com/cassdellerdesign Connect with me at emilyosmond.com and instagram.com/emilyosmond