Becoming a Solo Esthetician | Strategy #6: Marketing & Visibility Every Solo Esthetician Needs

In this episode of Kareless Thoughts, I’m sharing Strategy #6, one of the most important steps for growing your esthetician business: marketing and visibility.Many estheticians graduate from school with amazing skills but struggle to attract clients because they don’t know how to position themselves online or make themselves visible to potential clients.In this episode, I break down the strategies solo estheticians use to get discovered and build a steady client base.In this episode, we discuss:✨ How to market yourself as a solo esthetician✨ Why visibility is the key to getting bookings✨ Content strategies for Instagram, TikTok, and social media✨ How referrals and networking help grow your client base✨ Why your Google Business Profile is essential for local SEOYour Google Business Profile acts as a 24/7 marketing tool, helping potential clients find your services when they search for things like “facial near me” or “lash lift near me.”When optimized correctly, it can become one of the most powerful tools for generating new clients and growing your esthetics business.