Becoming a Specialist [Episode 22]

Happy Friday! It’s time for the bullpen session, episode 2️⃣2️⃣! Big shoutout to our sponsor 🏼APN consulting! Check it out! Today we are talking about being a specialist. And why 🏻YOU, 🏻your brand, and 🏻business need to become one. What do I even mean?🤷🏼‍♂️ Well, it’s time for a good ol ️baseball analogy. If you were to go back 1️⃣5️⃣- 2️⃣0️⃣years ago on baseball - the type of pitcher that was emphasized back then was the starting pitcher. 🏼 The statistics dwarf what a starting pitcher does today. You see if you were a starting pitcher and you’re pitching 7-9 innings you met a variety of different batters. You couldn’t go narrow. ❌ You had to go wide. ⭕️ Then something, in my opinion, happened in 2014 that changed it all. Listen to the bullpen to find out what and how. ⬇️ Quit trying to be the jack of all trades and just go narrow. ✅