Becoming an Influencer
from Franklin Taggart's Virtual Coffee Break Hosted by Franklin Taggart
This thing called Influencer Marketing isn't a new idea. Advertisers have been using influential spokespeople for at least a few centuries. And marketing itself is pretty much just influencing people, so this phenomenon of the influencer marketer is an interesting one. I have a client who aspires to this but has a misunderstanding about what it takes to build a following and become influential. Her question to me seemed like she was asking for a shortcut. She wanted to be able to attract a following quickly and start charging businesses to advertise their stuff. I know this happens sometimes and especially with the popularity of social media, it's becoming more and more of a thing. But I think it's important not to lose sight of how sustainable influence is created and that is what this Coffee Break is about. My answer - focus on making a positive difference and people will start to follow you. When people start to follow you you're an influencer. The rest is just a numbers game. The more you impact, the greater your influence - if you want it. Watch to hear more... Tired of the same old ideas for marketing your business? I offer a 90-minute IdeaBurst session that is just the ticket. I've helped people create elevator pitches, presentations, lead magnets, and leave-behinds that have opened their doors to bigger and better opportunities. Let's talk. https://franklintaggart.com #influencermarketing #socialmediainfluencer #youtubeinfluencer
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